Loyalty. Everyone has his or her own story. Assume positive intent. Have your partner’s back.

Cedric makes sure the advertising message is seen when and where it was intended. This includes any radio, broadcast, print and other communications that are part of a given campaign. Cedric’s expertise ensures that all communication elements are employed to their given target.

Prior to working at TSM, Cedric worked at Western International Media (which later became Initiative Media). While there, Cedric trafficked local radio, television and cable commercials for general media and direct response clients in various industries: including amusement parks; grocery stores; tv and appliance chains; restaurants and telecommunications.

He later moved to U.S. International Media (later rebranded as USIM) where he established the Broadcast Traffic Department and worked on both local and national accounts in general media and direct response for casinos, vocational schools, and non-profit organizations.

Cedric is from Southern California and graduated as an English major from UCLA. He is a recent transplant to Las Vegas and we are happy to have him at TSM.